Originally published on 26 January 2023. This English translation preserves the original article’s historical context. The forecasts and survey figures below are those cited in the original article.
Live shopping is an e-commerce sales channel that lets consumers buy products in real time while watching a live broadcast. It brings together digital retail and live video, enabling brands to offer an immersive, interactive experience, like visiting a shop remotely. It gives your online store a more human face.
- By 2026, live shopping was forecast to account for almost 20%* of global e-commerce sales.
- Of almost 15,000 consumers surveyed in Europe, 70%* said they were interested in live shopping.
- On average, 30%* of the audience interacts during live sessions.
- Generation Z adults said that 75%* of their influences came from social media and online content.
- As a web agency, we need to keep up with digital trends.
With that in mind, we decided to support the creation of Live Shopping Agency, presented at the time as Belgium’s first live-shopping agency, by developing its website.
Would you like to explore this approach, update your online store or develop a new one?