Ommegang of Brussels

For the Ommegang, Wikafi developed a web presence combining the show’s visual identity with useful visitor information. The WordPress website presents the event’s history, the show, the festivities and the personalities taking part.

We organised the content around the main stages of a visitor’s journey: discovering the event, exploring the programme, finding practical information and reaching the booking service. Photography and video play an important role in conveying the atmosphere of the Ommegang and the richness of its costumes and traditions.

Content in several languages serves Belgian and international audiences. Ticketing links direct visitors to the show’s booking platform. Media, press and contact sections provide additional entry points for the organisation’s different audiences.

This project reflects our approach to cultural and event websites: showcasing a distinctive identity while keeping a clear path from discovering the programme to finding the information needed to attend.