{"id":2828,"date":"2023-01-26T15:16:14","date_gmt":"2023-01-26T14:16:14","guid":{"rendered":"https:\/\/www.wikafi.be\/?p=2828"},"modified":"2026-11-02T19:48:18","modified_gmt":"2026-11-02T18:48:18","slug":"what-is-live-shopping","status":"publish","type":"post","link":"https:\/\/www.wikafi.be\/en\/what-is-live-shopping\/","title":{"rendered":"Have you heard of live shopping?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><small><em>Originally published on 26 January 2023. This English translation preserves the original article\u2019s historical context. The forecasts and survey figures below are those cited in the original article.<\/em><\/small><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Live shopping is an e-commerce sales channel that lets consumers buy products in real time while watching a live broadcast. It brings together digital retail and live video, enabling brands to offer an immersive, interactive experience, like visiting a shop remotely. It gives your online store a more human face.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>By 2026, <a href=\"https:\/\/live-shop.be\/\">live shopping<\/a> was forecast to account for almost 20%* of global e-commerce sales.<\/li><li>Of almost 15,000 consumers surveyed in Europe, 70%* said they were interested in live shopping.<\/li><li>On average, 30%* of the audience interacts during live sessions.<\/li><li>Generation Z adults said that 75%* of their influences came from social media and online content.<\/li><li>As a web agency, we need to keep up with digital trends.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With that in mind, we decided to support the creation of <a href=\"https:\/\/live-shop.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Live Shopping Agency<\/a>, presented at the time as Belgium\u2019s first live-shopping agency, by developing its website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Would you like to explore this approach, update your online store or develop a new one?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTI3OCwidG9nZ2xlIjpmYWxzZX0=\">Get in touch with us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live shopping combines online retail and live video, allowing viewers to discover products, interact with a brand and make purchases during a broadcast.<\/p>\n","protected":false},"author":2,"featured_media":2206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[110,111,112,119,113,120,114,121,46,39,41],"class_list":["post-2828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-conversion-en","tag-customerexperience-en","tag-digitalmarketing-2-en","tag-liveshopping-en","tag-marketingautomation-en","tag-newtrend-en","tag-onlinemarketing-en","tag-wordpress-2-en","tag-customized-development","tag-development","tag-hosting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is live shopping? 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